Marathon by KASE

The integration

The BrightAnalytics integration connects seamlessly with Marathon to centralize all your financial, project, and operational data into a single platform. This allows you to gain real-time insight into the financial health and agency performance of your organization.

BrightAnalytics automatically extracts the data from Marathon—acting as your single source of truth—and transforms it into clear, interactive dashboards, graphs, and reports. This creates an overarching visual layer on top of your media and creative business administration, bridging the gap between project management, media handling, and core financials.

This provides you with a complete 360° view of your organization’s performance, allowing both financial and operational KPIs to be accessed at any time and place. In BrightAnalytics, all reports are immediately available:

• P&L and B/S
• Cashflow statement and ratios
• Agings and cash forecast
• Consolidation
• Budgetting

And much more!

About Marathon by KASE

Marathon by KASE is a specialized, global ERP system designed explicitly for Media and Creative agencies. Since 1981, it has evolved into the ERP system of choice for both international holding companies (such as GroupM, Dentsu, and Omnicom) and independent agencies worldwide. Built around four core cornerstones—Media Handling, Project Management, Finance, and Business Intelligence—Marathon streamlines everything from media invoice interpretation and time reporting to general ledger accounting and complex corporate billing. It provides agencies with the tight financial controls and scalability needed to manage cross-border operations efficiently.